US is a fundamental destination market for premium-price wine
US imports of bottled wines and sparkling wines have experienced a dynamic growth since the beginning of the century. The 2018 results were placed along this growth path; in particular, in the year just ended, the US import of the sector reached $ 6 billion, with a year-over-year increase of +5% for bottled wines and +8% for sparkling wines.
The undisputed market leadership is held by European exporters, the main partners of the American market, thanks to the winning performance of France and Italy, as documented in the following graph.
For the segment of sparkling wines France dominates the market, with a share of 46% in the average of 2018, followed by Italy with a 35% stake; in the segment of white and red bottled wines, Italy is the first foreign US partner, thanks to a market share of 28%.
The predominant part of European exports is made up of quality wines marked with designation of origin and protected geographical indication.